The Way Huge guitar effect line is designed by a renowned pedal builder/geek/stoner whose personal taste and growth effectively stalled out in 1980. This short film takes you on a journey deep into one of his creations and is set in an idealized recreation of his workshop. Below the video is the initial moodboard I created for this series of demos- low-bro, high-brow, all the influences are in there, and also in the final cut.