A few ads for Dunlop, home of some of the most respected brands (Tortex, MXR, Cry Baby, etc) in guitar gear. When I came on board, the brand, like most of the guitar industry, was running testimonial advertising featuring live concert photography of famous guitarists using Dunlop gear. I saw an opportunity to modernize and broaden the brand's appeal by turning down the volume on polarizing artist endorsements, instead making the product the star of our advertising.